Are you looking for a way to get the most out of your nonprofit’s donor data? Knowing how to use, track, and interpret this information is key in helping your organization efficiently allocate resources and inform strategies. Here, Cody Biggs will outline some innovative ways nonprofits can incorporate donor data into their operations – from budgeting to mailing campaigns – plus he’ll reveal where to access the best quality donor statistics around. Read on for all the info!
Cody Biggs Lists Ways Your Nonprofit Can Use Donor Data (And Where To Find It!)
1. Demographic Data: One of the essential pieces of donor data is demographic information, such as age, gender, and location. With this data, you can better understand your donors’ interests and needs so that you can tailor your fundraising efforts to them. According to Cody Biggs, this kind of information is often gathered from surveys and social media accounts associated with your nonprofit. You can also find open-source, public demographic data through sites like Census Bureau or American Community Survey.
For example, if a nonprofit finds out their average donor lives in an area where the median household income is less than the national average, they could focus on campaigns pertaining to economic development in order to be more relatable and effective in their outreach efforts.
2. Giving History: Understanding previous donation behavior and patterns can help your nonprofit better anticipate donor needs and develop targeted strategies. This data often comes from periodic thank-you letters to donors or customer relationship management (CRM) software that tracks all donations made by a particular donor.
For example, if a nonprofit finds out their donors have consistently given in the same month each year, they could send out an email during that time period reminding them of the impact of their donation and encourage them to give again.
3. Interests & Needs: Knowing what motivates your donors is key to developing effective campaigns and fundraising efforts, says Cody Biggs. This kind of information can be collected through surveys, interviews, or social media accounts associated with your nonprofit, as well as open-source, public data.
For example, if a nonprofit finds out their donors are active outdoors, they could use this information to inform the types of campaigns they create, such as sponsoring outdoor events or launching an initiative that focuses on conservation and protecting natural environments.
Cody Biggs’s Concluding Thoughts
By understanding donor data, your nonprofit can better engage with current and potential donors and craft more effective fundraising strategies. It is important for nonprofits to utilize all available sources in order to get the most comprehensive view of their donors—from surveys to public demographic data—in order to make informed decisions about how best to reach them. Donor data, as per Cody Biggs, is essential for any organization looking to understand its supporters and grow its base of committed donors.